Look like the business you are.
Thoughtful design, clear services, and a website that works on a phone as well as a desktop.
The tools to compete
Your business.
Your arena.
Your Equalizer.
The tools to compete. The presence to stand out. Professional websites and practical marketing that help small businesses take their place in today's arena.
Start with a free preview. Decide when you're ready.
Professional designMobile-friendly websitesHosting & SSL includedClear monthly pricing
Level the playing field
You bring the ambition.
We equip you to compete.
You shouldn't need a corporate marketing department to look credible online. Equalizer Marketing puts a polished website and a clear path to contact you within reach.
For business owners who would rather spend their day serving customers than figuring out their website.
Turn interest into a conversation.
Help visitors understand your value, find your services, and get in touch.
Keep moving forward.
Routine website care keeps the essentials handled. Add marketing support as your business needs it.
From idea to online
THREE STEPS.
ONE BOLD MOVE.
Start with your business.
Share what you do, who you serve, and what you'd like your website to accomplish.
See the possibilities.
Review a design direction built around your business. Agree on scope before your subscription begins.
Make it yours.
From request to launch in one week, with prompt delivery of your business details, access, and approvals. We confirm the content, connect your domain, and handle routine website upkeep. Delays in materials or approvals may extend the schedule.
A presence worth noticing
YOUR BUSINESS.
ITS OWN LOOK.
Different businesses deserve different personalities. Explore these concepts to see the kind of presence we can build around your work.
Excavation & site work
Built for the big jobs.
Powerful project imagery and a direct path to a quote.
Explore the concept ↗
DETAILING STUDIO
APEX AUTO
Precision detailing. Paint correction. Protection that holds its own.
Explore the concept ↗
HEATING & AIR
FORGE
Reliable heating and cooling. Clear communication. A home that feels right.
Explore the concept ↗Illustrative concepts, not client projects. Apex Auto and Forge are fictional businesses. Jones uses supplied imagery; other concepts use AI-generated imagery.
Already have a website?
Request a review of its design, mobile experience, and path to contacting you.
Support beyond launch
BUILT TO LAUNCH.
CARED FOR AFTER.
Your website should keep working while you run your business. Here’s what ongoing website care covers.
Keep it running.
Hosting, SSL, routine care, and minor content updates keep the essentials handled.
See the interest.
Traffic tracking, form submissions, and call-button clicks show how visitors engage. New form inquiries trigger email notifications.
Make informed improvements.
A monthly report explains activity and the next useful action. When warranted, we make one focused website improvement within your plan’s scope.
Google Business Profile work is included only with GBP Care or the Equalizer Bundle. Additional pages, campaigns, and advanced integrations are quoted separately.
Know what your website is doing
CLEAR RESULTS.
A CLEAR NEXT MOVE.
See where visitors come from, how they contact you, and what deserves attention. A plain-language monthly report keeps you informed without making you learn an analytics dashboard.
Call-button clicks show intent to call. They don’t confirm a completed conversation or a booked job.
EQUALIZER · MONTHLY WEBSITE REPORTSAMPLE DATA
684Website visits
18Form inquiries
27Call-button clicks
Search 48% · Direct 32% · Referrals & social 20%
What we’d look at next
Visitors are reaching the service page. Review its mobile contact button and clarify the service area to make the next step easier.
Illustrative report only. These are invented example figures, not client results or a performance guarantee. Month-to-month comparisons become available once there is sufficient data.
The person behind Equalizer
SMALL BUSINESS.
SERIOUS AMBITION.
I’m Chase, the founder of Equalizer Marketing. This business was created around a straightforward idea: Today's market is different. Small businesses deserve the tools and online presence to compete in the modern day arena.
I'm also a small business owner who has seen firsthand the impact a presence on the web has on a business. Couple that with proper SEO practices and you have one more tool in your belt next to traditional advertising and word-of-mouth.
Equalizer combines thoughtful, simple design with practical automation and ease-of-use to land prospective clients, make your business stand out and keep your accountant busy. You approve your business details and design before launch, with the service scope agreed up front. No trying to figure it out yourself. No hassle. Just tell us what you'd like to see and enjoy the results.
Tell me about your business ↗Built around your work
LOCAL BUSINESS.
BIG PRESENCE.
We focus on small service businesses that need a clear, professional website and an easy way for customers to get in touch.
These are businesses we aim to serve, not a list of existing clients. Specialized sites and integrations are scoped separately.
Good questions
Know what you're getting.
Do I have to commit before seeing a preview?
No. Explore a direction first. Paid work begins after we confirm the scope and terms together.
Are revisions unlimited?
Your plan includes two revision rounds before launch and minor ongoing content updates. Additional revision rounds are quoted based on the changes you request, with your approval before work begins. Additional pages, redesigns, and larger changes are also quoted separately.
How soon can my website launch?
Our target is one week from your request to launch for a standard website. We need your business information, materials, access, and approvals promptly to keep that schedule. We’ll communicate a revised date if these or outside dependencies delay launch.
Can I use my existing domain?
Yes. Your domain should remain registered in your name. New domain registration and renewal costs are separate.
Will you guarantee first place on Google?
No. Basic on-page SEO provides a useful foundation. More extensive local SEO is scoped separately, with clear goals and reporting.
What happens if I cancel?
Cancel before your next renewal by emailing hello@equalizermarketing.com. Service continues through your paid month. Your domain and supplied content remain yours; the website design and code are licensed while your subscription is active. You can also request a separately quoted purchase and transfer of the website. Your agreement explains the service end date and ownership before signup.
A simple place to start
LOOK SHARP.
START STRONG.
A professional online home, with the essentials included.
The website plan
$99 / month
$0 setup fee · Month to month
For local service businesses that need a polished website without a large upfront bill.
Request your free preview ↗Custom domain registration is separate. Your scope and service agreement are confirmed before signup.
A solid foundation, included.
- Up to 5 custom-designed pages
- Responsive phone and desktop layouts
- Website hosting and SSL security
- On-page SEO setup and monthly monitoring
- One focused website improvement when warranted
- Contact forms with immediate email lead alerts
- Website traffic, form, and call-click tracking
- Monthly performance report
- Social bio landing page
- Two design revision rounds before launch
- Routine care and minor content updates
New pages, redesigns, stores, and advanced integrations are quoted separately.
Local visibility
Google Business Profile Care
$79 / month
For businesses that want a stronger, better-maintained presence on Google.
- Initial Google Business Profile review and optimization
- Business details, services, and category upkeep
- Four profile posts per month
- Customer-supplied photo updates
- Up to 10 authorized review responses per month
- Monthly profile report and local-ranking tracking
Available separately. Requires an eligible, verified profile and authorized access. Verification and suspension appeals are scoped separately.
BEST VALUE · SAVE $29 / MONTH
Website + local visibility
The Equalizer Bundle
$149 / month
A professional website and ongoing Google Business Profile care, working together.
- Everything in the $99 Website Plan
- Everything in the $79 GBP Care service
- One monthly subscription
- Save $348 a year versus separate services
Month to month. Domain registration is separate. Full SEO campaigns, advertising, and advanced lead automation are quoted separately.
GBP care supports local visibility; search rankings and leads are not guaranteed. Final scope is confirmed before signup.
Website reporting covers measurable visits, form submissions, and call-button clicks—not completed phone calls. GBP optimization and management are exclusive to GBP Care and the bundle. Social landing page included outside the five main pages.
Your next step
READY TO
STAND OUT?
Tell us what you do and what you want to improve. Start with a preview, not a sales pitch.
Your request will be saved securely and sent to our team. We’ll use your details to discuss your business and the service you requested.